12 Best Places to Visit in Puglia, Italy

Sharing is caring!

Uncover the best places to visit in Puglia and fall in love with Italy’s most underrated region.

Puglia, a captivating region in southern Italy, is a treasure trove of hidden gems waiting to be explored. With its stunning coastline, charming towns, rich history, and mouthwatering cuisine, Puglia offers a unique blend of natural beauty and cultural heritage that sets it apart as a truly special destination.

With countless towns and villages to see and discover, finding the perfect options can be a challenge. Puglia is my favorite region of Italy which is an incredibly underrated travel destination full of beauty and charm.

Keep reading to discover the best places to visit in Puglia!

(Disclaimer: Some links in this post may be affiliate links, meaning if you click on the link and make a purchase, I receive a small commission. This is at no extra cost; you may even receive a small discount. See disclosure for more information. As an Amazon Associate, I earn a small commission from qualifying purchases.)

12 Best Places to Visit in Puglia, Italy


Trulli in Alberobello, Puglia, Italy

Alberobello is a charming town known for its unique architecture and captivating atmosphere. It is undoubtedly one of the best places to visit in Puglia and is also one of the most beautiful places in Europe.

Alberobello is most famous for its traditional white houses with stone, cone-like roofs, which are incredibly unique and special to this town. Wandering through the narrow streets of Alberobello is like stepping into a different era.

The town’s historic center, Rione Monti, is a UNESCO World Heritage site and offers a delightful maze of traditional houses complete with whitewashed walls decorated with symbols and religious icons.

➡️ Read More: 7 Days in Puglia Without a Car

Exploring Alberobello allows you to immerse yourself in the local culture and history of the Puglia region. You can visit the Trullo Sovrano, the only trullo with two floors that has been converted into a museum, offering insights into the life of the past inhabitants.

Additionally, you can shop for local handmade souvenirs and sample delicious Apulian cuisine in restaurants scattered throughout the town.

Alberobello is a true gem of Puglia, offering a unique and unforgettable experience for travelers seeking a glimpse into the region’s rich heritage and architectural wonders.


Matera, Basilicata, Italy: landscape at dawn of the old town (sassi di Matera), European Capital of Culture

Matera is easily one of the best places to visit in Puglia and is also one of the most beautiful villages in Italy. It is one of the oldest cities in the world and a UNESCO World Heritage site. This beautiful and enchanting city is one of the greatest examples of human settlement that dates back thousands of years.

One of the top things to do in Matera is explore The “Sassi” which is a complex network of cave dwellings, rock-hewn houses, and ancient cave churches that have been inhabited for thousands of years.

Exploring the Sassi allows you to step back in time and witness a unique blend of history and natural beauty. The city has undergone a remarkable transformation in recent years, with many of the caves restored and converted into charming accommodations, restaurants, and cultural spaces.

Beyond the Sassi, Matera offers breathtaking views from its panoramic viewpoints, such as the Belvedere and the Murgia Park. The city is also home to ancient churches, including the impressive Cathedral of Matera.

Visiting Matera is like entering a living museum, where ancient history and modern life seamlessly blend together. It is a destination that will leave you awe-inspired and provide an unforgettable experience of Puglia’s rich cultural heritage.



Monopoli, nestled along the Adriatic coast of Puglia, is a coastal town with a timeless charm and offers a delightful mix of history, beauty, and seaside allure. With its picturesque harbor, ancient walls, and narrow winding streets, Monopoli is a gem waiting to be discovered. This is one of the best places to visit in Puglia and one of my favorites for a relaxing getaway.

Strolling through the historic center, visitors are greeted with a harmonious blend of architectural styles, including medieval churches, palaces, and traditional whitewashed houses. The town’s iconic 15th-century Castle of Charles V stands on the waterfront, providing panoramic views of the Adriatic Sea.

Monopoli boasts beautiful beaches and crystal-clear waters, making it an ideal destination for sun-seekers. The surrounding countryside is dotted with olive groves and vineyards, offering a scenic backdrop for exploration and relaxation.

Beyond its natural and architectural wonders, Monopoli also offers a rich culinary scene. Sample fresh seafood dishes, indulge in locally produced olive oil, or savor the region’s famous wines. Monopoli is a place where history, culture, and natural beauty come together, providing an unforgettable experience for travelers seeking an authentic taste of Puglia.


Square with beautiful buildings in the historical centre of Lecce, a big and populair city in Puglia (Italy)

Lecce, known as the “Florence of the South,” is one of the best places to visit in Puglia. Famous for its breathtaking Baroque architecture, Lecce is a captivating destination that boasts a rich cultural heritage and a vibrant atmosphere.

The historic center of Lecce is full of architectural marvels, with ornate churches, elegant palaces, and intricately decorated buildings around every corner. The Basilica of Santa Croce and the Piazza del Duomo are must-visit landmarks, showcasing the city’s artistic splendor.

Wandering through the narrow streets of Lecce reveals hidden gems at every turn, including charming courtyards, artisan workshops, and traditional cafes. The city comes alive in the evening when locals and visitors gather in the lively squares, savoring the local cuisine and enjoying the vibrant nightlife.

With its architectural beauty, cultural richness, and warm hospitality, Lecce is undoubtedly one of the best places to visit in Puglia, providing an enchanting experience that will leave a lasting impression.

Polignano a Mare

Polignano a Mare, Italy. Summertime beach of Cala Paura in Puglia, Adriatic Sea.

Polignano a Mare, perched on a cliff overlooking the Adriatic Sea, is a captivating coastal town that showcases the natural beauty of Puglia. With its stunning panoramic views, charming historic center, and picturesque beaches, Polignano a Mare is a must-visit destination.

The town’s historic center is a maze of narrow alleys, whitewashed houses, and picturesque squares. One of the highlights is the Piazza Vittorio Emanuele II, offering breathtaking views of the crystal-clear waters below.

Exploring the streets will lead you to architectural gems like the Church of Santa Maria Assunta and the statue of Domenico Modugno, the famous Italian singer.

Polignano a Mare is also renowned for its stunning beaches, including the iconic Cala Porto, nestled between rocky cliffs. The clear turquoise waters invite visitors to swim or soak in the sun while admiring the dramatic coastal scenery.

With its blend of natural beauty, rich history, and coastal charm, Polignano a Mare is a true gem in Puglia that will captivate your senses and leave you with unforgettable memories.


The beautiful Romanesque Cathedral Basilica of San Nicola Pellegrino, in Trani.

Trani, a picturesque coastal town in Puglia, is a hidden gem that offers a perfect blend of history, architecture, and seaside beauty. Situated on the Adriatic Sea, Trani is known for its charming harbor, historic landmarks, and relaxed atmosphere.

The town’s most iconic landmark is the Cathedral of San Nicola Pellegrino, an impressive Romanesque structure that dominates the skyline. Its elegant rose window and beautiful interior make it a must-visit site for architecture enthusiasts and history buffs.

Trani’s picturesque harbor is a vibrant hub, lined with colorful fishing boats, waterfront cafes, and restaurants serving freshly caught seafood. It’s a great place to enjoy a leisurely stroll or savor delicious local cuisine while taking in the breathtaking views of the sea.

Trani’s unique blend of historic charm, coastal beauty, and relaxed ambiance makes it one of the best places to visit in Puglia, offering a memorable experience for travelers.


Alleyway in old white town Bari, Puglia, South Italy

Bari, the capital city of Puglia, is a vibrant and enchanting destination that offers the perfect mix of history, culture, and coastal charm. Located on the Adriatic Sea, Bari is known for its beautiful old town, bustling streets, and warm hospitality.

The heart of Bari is the atmospheric Old Town, known as Bari Vecchia, with its maze-like streets, whitewashed houses, and hidden courtyards. The Basilica di San Nicola is a major attraction, housing the relics of Saint Nicholas, the patron saint of Bari. Visitors can also explore the impressive Castello Svevo, a medieval fortress overlooking the sea.

The city’s waterfront promenade, known as Lungomare Nazario Sauro, is a popular spot for an evening stroll, offering stunning views of the sea and a refreshing breeze. Here, you’ll find a vibrant mix of cafes, restaurants, and gelaterias where you can sample delicious local cuisine.

Bari is also known for its lively street markets, such as the Mercato del Pesce, where you can experience the vibrant atmosphere, taste fresh seafood, and shop for local produce and crafts.

With its rich history, cultural treasures, and coastal allure, Bari is a captivating destination that showcases the unique essence of Puglia, making it one of the best places to visit in Puglia.



Gallipoli is a hidden gem that offers a perfect blend of history, natural beauty, and seaside charm. Situated on a limestone island in the Ionian Sea, Gallipoli is renowned for its pristine beaches, turquoise waters, and captivating historic center.

The historic old town of Gallipoli, known as Città Vecchia, is a labyrinth of narrow streets, ancient buildings, and charming squares. It is home to impressive landmarks like the 17th-century Sant’Agata Cathedral and the imposing Angevin Castle, which offer glimpses into the town’s rich history.

Gallipoli’s beaches are a paradise with golden sands and clear, inviting waters. The Spiaggia della Purità and Baia Verde are popular choices, providing stunning coastal views and opportunities for relaxation and water activities.

Gallipoli’s coastal promenade is a vibrant hub, lined with restaurants, bars, and gelaterias, where visitors can indulge in the region’s delicious cuisine and soak up the lively atmosphere.


Otranto with historic Aragonese castle in the city center, Apulia, Italy

Otranto, a captivating coastal town located on the southern tip of Puglia, is a true gem that showcases the region’s beauty, history, and cultural richness. Known for its stunning beaches, charming old town, and significant historical landmarks, Otranto is a must-visit destination.

The historic center of Otranto is a UNESCO World Heritage site, with small narrow streets, medieval walls, and beautiful architecture. The highlight is the Otranto Cathedral, adorned with intricate mosaics depicting biblical scenes and offering panoramic views from its bell tower.

Otranto’s beaches are renowned for their crystal-clear waters and breathtaking scenery. The Baia dei Turchi and Spiaggia degli Alimini are popular choices, providing a serene atmosphere for sunbathing and swimming.

Beyond its natural and architectural wonders, Otranto is steeped in history. The Castello Aragonese, a 15th-century fortress, and the Otranto Crypt, housing the bones of Christian martyrs, are significant historical sites that offer insights into the town’s past.

Martina Franca

Streetview of Martina Franca, a lovely village in Puglia

Martina Franca, a charming town nestled in the heart of the Itria Valley in Puglia, is a hidden gem that offers a captivating mix of history, culture, and architectural beauty. Known for its well-preserved historic center, Baroque architecture, and vibrant atmosphere, Martina Franca is a must-visit destination in Puglia.

Exploring the narrow streets of Martina Franca’s historic center reveals a treasure trove of architectural gems, including elegant palaces, churches, and ornate balconies. The Piazza Plebiscito, the town’s main square, is a hub of activity and a perfect spot to soak in the local ambiance.

Martina Franca is also famous for its annual summer opera festival, the Festival della Valle d’Itria, which attracts music lovers from around the world to enjoy performances in breathtaking settings, such as the Palazzo Ducale.

With its architectural splendor, cultural richness, and warm hospitality, Martina Franca is undoubtedly one of the best places to visit in Puglia, providing a captivating experience for travelers seeking a taste of the region’s history and charm.



Ostuni, known as the “White City,” is a mesmerizing town perched on a hilltop in Puglia. With its whitewashed buildings, labyrinthine alleys, and panoramic views of the surrounding countryside, Ostuni is a must-visit destination that captures the essence of Puglia’s beauty and charm.

The historic center of Ostuni is a stunning maze of narrow streets, adorned with white facades and decorated with vibrant flowers. The 15th-century Ostuni Cathedral, with its impressive rose window and ornate interior, is a prominent landmark that shouldn’t be missed.

Exploring the town’s charming alleys leads to picturesque piazzas, artisan workshops, and inviting cafes where you can savor local delicacies. The breathtaking views from the town’s panoramic viewpoints, such as the Belvedere Sant’Oronzo, offer sweeping vistas of the olive groves and the Adriatic Sea.

With its enchanting architecture, captivating views, and vibrant atmosphere, Ostuni is one of the best places to visit in Puglia, providing a truly unforgettable experience of this unique region.


Street scene in Locorotondo, a charming white village in Puglia (Apulia, Italy)

Locorotondo is a hidden gem that captivates visitors with its whitewashed buildings, narrow streets, and panoramic views of the surrounding countryside. Known for its circular layout and charming historic center, Locorotondo is one of the most beautiful villages in Italy.

Wandering through Locorotondo’s historic streets reveals a treasure trove of architectural delights, with its characteristic “cummerse” (traditional stone-roofed houses) and intricate balconies adorned with colorful flowers. The Church of San Giorgio, with its stunning baroque facade, is a must-visit landmark.

Locorotondo is also renowned for its excellent wine production, particularly the crisp and refreshing white wines made from local grape varieties. Visitors can explore the charming vineyards and wineries, taste the region’s renowned wines, and learn about the winemaking traditions.

Locorotondo’s tranquil and timeless atmosphere, combined with its architectural beauty and wine heritage make it one of the best places to visit in Puglia.

Travel Insurance

Getting travel insurance before you travel is a MUST. It’s the number one thing you should always pack before traveling that can save you a lot of money, time, and stress. With how crazy travel has gotten recently you need that peace of mind that no matter what happens there is something protecting you from losing out. I always travel with travel insurance and think everyone should.

I always travel with travel insurance and think everyone should. Below is my favorite travel insurer Safety Wings, enter your details to get a free quote!

Like this post? Pin “12 Best Places to Visit in Puglia” for later!

12 Best Places to Visit in Puglia
12 Best Places to Visit in Puglia